Miss Italia x My Lamination
Scope
Brand Marketing
Client
My Lamination
Year
Corporate
Industry
Skin Care
Produced and edited high-impact vertical video content tailored for the cosmetic brand My Lamination, a leader in professional lash and brow treatments. The project focused on transforming complex beauty procedures into engaging, mobile-first visual stories for platforms like Instagram Reels and TikTok. By employing macro-cinematography to highlight product textures and application details, I managed the entire post-production workflow, incorporating dynamic transitions, motion graphics, and precise color grading to ensure a premium, brand-consistent aesthetic that resonates with a global professional audience.
Context
My Lamination is a leading international brand specializing in professional cosmetics, specifically lash and brow lamination. The goal was to create high-impact, mobile-first video content to showcase product efficacy and professional treatments, maintaining a premium aesthetic consistent with the brand’s global identity.
Approach
I managed the end-to-end production of short-form vertical videos optimized for Instagram Reels and TikTok. This involved precise macro-cinematography to capture fine cosmetic details and textures. I implemented a fast-paced editing style synchronized with trending audio, utilizing dynamic transitions and on-screen motion graphics to highlight key product benefits and educational steps.
Outcome
The result was a series of polished, engaging social media assets that significantly boosted brand visibility and user engagement. By streamlining the visual workflow—from on-set acquisition to final color grading—I ensured a consistent, high-end look that effectively translated professional cosmetic results into a compelling digital format.
Credits
Camera Operator, Video Editing & Color
Andrea Caldarelli
Miss Italia x My Lamination
Scope
Brand Marketing
Client
My Lamination
Year
Corporate
Industry
Skin Care
Produced and edited high-impact vertical video content tailored for the cosmetic brand My Lamination, a leader in professional lash and brow treatments. The project focused on transforming complex beauty procedures into engaging, mobile-first visual stories for platforms like Instagram Reels and TikTok. By employing macro-cinematography to highlight product textures and application details, I managed the entire post-production workflow, incorporating dynamic transitions, motion graphics, and precise color grading to ensure a premium, brand-consistent aesthetic that resonates with a global professional audience.
Context
My Lamination is a leading international brand specializing in professional cosmetics, specifically lash and brow lamination. The goal was to create high-impact, mobile-first video content to showcase product efficacy and professional treatments, maintaining a premium aesthetic consistent with the brand’s global identity.
Approach
I managed the end-to-end production of short-form vertical videos optimized for Instagram Reels and TikTok. This involved precise macro-cinematography to capture fine cosmetic details and textures. I implemented a fast-paced editing style synchronized with trending audio, utilizing dynamic transitions and on-screen motion graphics to highlight key product benefits and educational steps.
Outcome
The result was a series of polished, engaging social media assets that significantly boosted brand visibility and user engagement. By streamlining the visual workflow—from on-set acquisition to final color grading—I ensured a consistent, high-end look that effectively translated professional cosmetic results into a compelling digital format.
Credits
Camera Operator, Video Editing & Color
Andrea Caldarelli
Miss Italia x My Lamination
Scope
Brand Marketing
Client
My Lamination
Year
Corporate
Industry
Skin Care
Produced and edited high-impact vertical video content tailored for the cosmetic brand My Lamination, a leader in professional lash and brow treatments. The project focused on transforming complex beauty procedures into engaging, mobile-first visual stories for platforms like Instagram Reels and TikTok. By employing macro-cinematography to highlight product textures and application details, I managed the entire post-production workflow, incorporating dynamic transitions, motion graphics, and precise color grading to ensure a premium, brand-consistent aesthetic that resonates with a global professional audience.
Context
My Lamination is a leading international brand specializing in professional cosmetics, specifically lash and brow lamination. The goal was to create high-impact, mobile-first video content to showcase product efficacy and professional treatments, maintaining a premium aesthetic consistent with the brand’s global identity.
Approach
I managed the end-to-end production of short-form vertical videos optimized for Instagram Reels and TikTok. This involved precise macro-cinematography to capture fine cosmetic details and textures. I implemented a fast-paced editing style synchronized with trending audio, utilizing dynamic transitions and on-screen motion graphics to highlight key product benefits and educational steps.
Outcome
The result was a series of polished, engaging social media assets that significantly boosted brand visibility and user engagement. By streamlining the visual workflow—from on-set acquisition to final color grading—I ensured a consistent, high-end look that effectively translated professional cosmetic results into a compelling digital format.
Credits
Camera Operator, Video Editing & Color
Andrea Caldarelli